Alejandro Romano

PROFILE

Alejandro Romano is a design, planning and marketing director with over three decades of experience across real asset development, building design coordination, master planning, procurement, digital systems and brand marketing. From hands-on construction beginnings in 1987 to large-scale land programs, hospitality venues, winery development, web platforms and integrated development systems, Alejandro brings practical delivery knowledge, commercial discipline and design-led thinking to complex projects. He leads 52 Degree Group with a focus on real control, real systems and long-term capital discipline.

ALEJANDRO ROMANO
Founder / Director | Design, Planning & Marketing Director
Real Asset Development | Master Planning | Building Design | Procurement | Capital Governance | Web Design | Brand & Marketing
Founder and real-asset development operator with hands-on construction roots dating to 1987, spanning stone masonry, interior design, hospitality and entertainment venue design, development coordination, procurement, building design direction, land development planning, digital systems and marketing leadership. Experience extends to Coca-Cola Amatil, charity and foundation marketing, AO Drinks in Australian and overseas markets, and 1,000+ website designs including Blueprint and PTAD.
CAREER FOUNDATION REGIONAL LOTS DELIVERED REGIONAL GDV EXPOSURE STRATEGIC PORTFOLIO
Australia since 1987 ~4,600 residential lots >$650m staged GDV La Perla: $120m-$150m; Toro Negro: $12m; Web: 1,000+ sites
EXECUTIVE PROFILE
• Senior development, design and platform leader with direct exposure to real asset development, procurement, operating platforms and capital governance.
• Built experience from trade-level construction through interior design, hospitality and entertainment venue design, winery development, development coordination, land delivery, procurement systems, design studio operations and executive platform consolidation.
• Founder of Percurrent in 2012, establishing procurement and construction supply capability across hospitality and residential delivery.
• Developed the Blueprint ecosystem: internal systems that translate design into live QS quantities and feasibility data, embedding cost discipline into delivery decisions.
• Leads building design direction, master planning, land development planning, web design, brand presence and marketing across the company platform; broader marketing experience spans Coca-Cola Amatil, philanthropic events, AO Drinks, 1,000+ websites, Blueprint and PTAD.
CORE CAPABILITIES
Development & Delivery Leadership
Land development programs, SPV delivery structures, residential lot delivery, staged GDV governance and development coordination. Building Design & Master Planning
Building-form design direction, site planning, land-use planning, precinct planning, design coordination and consultant interface.
Procurement & Supply Chain
Direct procurement strategy, construction supply integration, hospitality/residential supply platforms and delivery cost control. Systems, QS & Feasibility Control
Blueprint systems, live quantity translation, feasibility data, cost discipline, reporting and platform-level systems control.
Capital Governance
Parent-platform governance, SPV structures, project exposure oversight, long-term capital discipline and operating-platform control. Web, Brand & Marketing
Consumer brand marketing, foundation/charity campaigns, AO Drinks marketing, company web design, 1,000+ websites, Blueprint/PTAD web design and development storytelling.
Hospitality, Winery & Mixed-Use Contexts
Winery, nightclub and hospitality design; heritage-sensitive coordination; apartment, townhouse, café/retail and adaptive reuse contexts. Leadership & Operating Philosophy
Practical, systems-led leadership: real control, real systems and long-term capital discipline.
LEADERSHIP PHILOSOPHY
52 Degree Group is led by experienced operators with direct exposure to real asset development, procurement, operating platforms and capital governance. Alejandro Romano’s leadership is grounded in hands-on construction experience, practical delivery control and disciplined platform systems. His approach is to convert design intent into measurable quantities, procurement logic and feasibility discipline before capital is committed at scale.
Operating principle: real control, real systems and long-term capital discipline.
PROFESSIONAL EXPERIENCE
Founder / Director; Design, Planning & Marketing Director | 52 Degree Group October 2022 – Present
Parent governance and operating platform for real asset development, design coordination, procurement integration, internal systems control and capital discipline.
• Leads platform direction across development governance, design planning, procurement, systems control, web design, brand direction and company marketing, including master web design for Blueprint and PTAD.
• Consolidated Brookfields Group, Brookfields Design Studio, Percurrent and parent governance functions under one integrated structure.
• Directs the Blueprint ecosystem, linking design documentation to live QS quantities and feasibility information to support cost-controlled delivery.
• Oversees strategic portfolio planning, including Airlie Beach waterfront/marina-front development and Toro Negro Winery in Langwarrin South.
Founder / Director | Brookfields Group / Brookfields Design Studio Platform consolidated October 2022
Centralised development and design platform integrating land development control, design coordination, procurement and systems discipline.
• Delivered and coordinated major land programs including Goldenvue (~400 lots) and Ballarat-related development exposure.
• Established Brookfields Design Studio as the internal design coordination function for building design, development planning and consultant alignment.
• Integrated design, procurement, feasibility and systems reporting within a single operating platform.
Founder / Director | Percurrent 2012 – Present
Procurement and construction supply platform established to support hospitality and residential delivery.
• Built direct procurement and supply chain capability to improve cost control, delivery visibility and purchasing discipline.
• Supported residential, hospitality and nightlife delivery through material, supply and procurement coordination.
• Created a foundation for broader platform integration across Brookfields and 52 Degree Group.
Marketing, Web Design & Brand Direction | Selected Career Experience Career-wide
Marketing and digital design experience across beverage, charity/foundation, development, hospitality, property and platform contexts.
• Marketing experience with Coca-Cola Amatil across consumer-facing marketing, brand/channel presentation and market engagement.
• Led marketing for AO Drinks across Australia and overseas markets, including brand positioning, digital presentation and market-facing communications.
• Designed and directed 1,000+ websites, including later master web design for Blueprint and PTAD.
• Integrated web design, brand storytelling, product/venue presentation and development collateral with commercial objectives.
Development Operator / Platform Lead | Limebrook Developments — Ballarat Program 2015 – September 2022
Large-scale regional residential land development program with staged delivery and substantial GDV exposure.
• Approximately 2,000 residential lots delivered across the Ballarat program.
• Estimated staged Gross Development Value exposure: $280 million – $320 million GDV.
• Managed development delivery within a platform environment combining planning, procurement, feasibility and systems control.
Development Delivery / SPV Structuring | Structured SPV Delivery Dates across platform period
Structured residential lot delivery through special purpose delivery vehicles.
• Approximately 600 residential lots delivered through SPV structures.
• End-lot values ranged approximately $125,000 – $185,000.
• Estimated staged Gross Development Value exposure: $75 million – $100 million GDV.
Development Operator | Landco Investment — Wodonga Region 2009 – 2012
Regional residential land development program in the Wodonga region.
• Approximately 2,000 residential lots delivered.
• Estimated staged Gross Development Value exposure: $260 million – $300 million GDV.
• Built development delivery experience across regional land delivery, lot staging and capital exposure management.
Stone Mason; Interior Design & Development Coordination | Early Career — Australia 1987 – 2009
Hands-on construction foundation developed through stone masonry, followed by interior design, hospitality venue design, winery development and development coordination roles.
• Established practical construction knowledge from trade-level execution before moving into design and development coordination.
• Built a delivery-first design perspective grounded in materials, buildability, cost, sequencing and site realities.
• Designed and coordinated a significant portfolio of Melbourne nightclub and hospitality venues, including Paladin Nightclub, Metro Nightclub, Silver Nightclub and Lazar’s Nightclub.
SELECTED DEVELOPMENT SCALE & GROSS DEVELOPMENT EXPOSURE
Period Program / Platform Scale Estimated GDV Exposure
2009–2012 Landco Investment — Wodonga Region ~2,000 residential lots delivered $260m – $300m
2015–Sept 2022 Limebrook Developments — Ballarat Program ~2,000 residential lots delivered $280m – $320m
Platform period Structured SPV Delivery ~600 residential lots delivered; end-lot values ~$125k–$185k $75m – $100m
Cumulative Regional Development Exposure ~4,600 residential lots delivered Exceeding $650m staged GDV
PLATFORM CONSOLIDATION
• Brookfields Group: centralised development platform.
• Brookfields Design Studio (BDS): internal building design and design coordination function.
• Percurrent: procurement and supply chain integration.
• 52 Degree Group: parent governance structure and capital discipline platform.
STRATEGIC PORTFOLIO — AIRLIE BEACH
La Perla — Waterfront & Marina-Front Development
• Council acceptance achieved at concept level.
• Development Application targeted for approval September–November 2026.
• Construction commencement targeted late 2026 / early 2027.
• Estimated construction duration: 18 months.
• Estimated completion and crane demobilisation: mid–late 2028.
• Projected Gross Development Value: $120 million – $150 million GDV.
STRATEGIC PORTFOLIO — TORO NEGRO WINERY
Toro Negro Winery — Langwarrin South, VIC
• Full design and development responsibility across winery, cellar-door, venue and hospitality presentation.
• Estimated Gross Development Value: ~$12 million GDV.
• Integrates venue experience, brand presentation, hospitality operations and development coordination.
SELECTED HOSPITALITY & NIGHTLIFE DESIGN
• Designed and coordinated a significant Melbourne nightclub and hospitality venue portfolio, including Paladin Nightclub, Metro Nightclub, Silver Nightclub and Lazar’s Nightclub.
• Scope included interior design, venue atmosphere, patron experience, hospitality fitout direction and construction/design coordination.
SELECTED APARTMENT, MIXED-USE & HERITAGE-SENSITIVE PROJECT INVOLVEMENT
Selected project involvement across apartment, townhouse, mixed-use, heritage-sensitive and premium residential settings.
Brunswick / Former Brickworks Precinct
72–104 Dawson Street, Brunswick VIC | 28 apartments and ground floor café | Under construction | End value: $18m
Heritage-sensitive precinct context involving signature kilns and heritage features, integrated with contemporary apartments and a café interface.

Spring Road
12–14 Spring Road, Malvern VIC | 35 luxury apartments and 3 townhouses | Complete | End value: $40m
Golden Mile residential address with heritage church context, repurposed as a neighbourhood childcare centre in coordination with consultants and the design team.

Frankie
125 Francis Street, Yarraville VIC | 125 apartments | Complete | End value: $80m
Golf-course setting with uninterrupted green views, natural-light focused residences and premium communal amenity.

Selected Systems & Platform Capability
• Blueprint ecosystem: internal system designed to convert building and development design into live QS quantity data and feasibility information.
• Cost discipline: embeds quantity, procurement and feasibility logic into project decision-making before delivery commitments are made.
• Operating control: aligns development planning, design coordination, procurement, capital exposure and reporting within one platform structure.